Editor of Wired Magazine Media InfoTalk™: The Long Tail - Chris Anderson, Editor in Chief, Wired Magazine

11:53 | Admin | Jul 4th, 2005 11:15am |

Media InfoTalk™ - Editor in Chief, Wired Magazine on the Long Tail and the impact on marketing and PR

Chris is a great guy who is doing some important research on the effects and economics of the Long Tail trend. Towards the end he speaks volumes about the role of open source and open source media.

Timeshifted live from the PRSA event in Santa Clara – Chris was presenting to PR executives in Silicon Valley on the effect of the Long Tail on PR and marketing.

The right audience – Chris talks about the Long Tail, it’s effects, and the future of consumption in a new Internet environment. It’s about content publishing, filters, and recommendations other forces that drive demand from the head to the tail – niches. Traditionally it has been a function of marketing and pr and now its being a driven by blogs, collaborative filtering, word of mouth and new network effects. Marketing and PR in the blog and podcasting world is about “Credibility”!

Marketing and pr needs to think about how to use their skills which have traditionally been mainstream media and mass market skill set…contacting a small number of journalists and translate that into an era where the number of people they want to influence is numbered in the thousands and millions and it’s a peer to peer influential market rather than a journalist to reader relationship.

Next generation advertising: “Transparency Marketing” - It’s all about credibility.

Chris Anderson Long TailPodcasting Marketing Technology Podcast Silicon Valley John Furrier Business Podcasts podcast shows Next Generation Marketing

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