This entry was posted on Friday, June 16th, 2006 at 10:55 am and is filed under PodTech, Social Media, Marketing Voices, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Responses to “Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand”

  1. Ramesh gupta:
    July 31st, 2007 at 1:06 pm

    Blogging is a revolution…Go Blogging! for marketing health.

  2. To blog or not to blog? Business benefits say?just do it! | Web 2 Company:
    October 3rd, 2007 at 2:37 am

    […] Li also includes a framework that allows companies to track and measure the benefits of external blogs. As well, for an opinion on the blogoshere and how to measure its impact on a business, tune in to the Marketing Voices podcast interview with Biz 360?s Deborah Eastman on Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand. […]

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