Shel and I talk about the blog trends and his new book that he’s writing with Robert Scoble of Microsoft. Shel is finishing up his book on this shift to blogs and podcasting. Shel is an industry veteran, writer, and marketing public relations specialist. Shel takes his experience and research to talk about the impact of blogs. Excellent example of Electronic Arts and how by overlooking blogging hurt the company’s image and stock price.
Good conversation on where the blog and podcasting marketing is going. A must listen for a marketing professional looking to use RSS, blogs, and podcasting for marketing communications.
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