Comments on: The Power of Blogging for Corporate Marketing http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing Mon, 21 May 2012 01:09:47 +0000 http://wordpress.org/?v=2.2.3 By: jennifer jones http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-229165 jennifer jones Mon, 05 Nov 2007 23:32:06 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-229165 Hello Glenn:Thanks for weighing in with some recent data. I am seeing companies use social media more but the adoption rate is slow. But they need education so your blogging article will help. Hello Glenn:Thanks for weighing in with some recent data. I am seeing companies use social media more but the adoption rate is slow. But they need education so your blogging article will help.

]]> By: Glenn Gow http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-227382 Glenn Gow Sat, 03 Nov 2007 19:03:46 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-227382 Jennifer, I also just found this. Nice to know your earlier work is still relevant. Yes, the acceptance is growing slowly. For me, it’s surprisingly slow. (See my post on “Markets Aren’t Using Web 2.0!”, http://www.achievemarketleadership.com/?p=168) We help our clients develop strategies around blogging (and many other marketing issues), and it seems that “when the student is ready, the teacher appears”. We cannot force the issues, but we can educate our clients on the benefits and be there for them when they’re ready. As far as educating, perhaps this could be of benefit to you readers and listeners – my colleague’s article, “8 Steps to Establishing a Successful Corporate Blog”, http://www.crimson-consulting.com/stageone/files/crimson/Starting_a_Dialogue_with_Your_Market.cfm Keep up the valuable and interesting work you’re doing! Jennifer, I also just found this. Nice to know your earlier work is still relevant.

Yes, the acceptance is growing slowly. For me, it’s surprisingly slow. (See my post on “Markets Aren’t Using Web 2.0!”, http://www.achievemarketleadership.com/?p=168)

We help our clients develop strategies around blogging (and many other marketing issues), and it seems that “when the student is ready, the teacher appears”. We cannot force the issues, but we can educate our clients on the benefits and be there for them when they’re ready.

As far as educating, perhaps this could be of benefit to you readers and listeners – my colleague’s article, “8 Steps to Establishing a Successful Corporate Blog”, http://www.crimson-consulting.com/stageone/files/crimson/Starting_a_Dialogue_with_Your_Market.cfm

Keep up the valuable and interesting work you’re doing!

]]> By: jennifer jones http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-215307 jennifer jones Sat, 13 Oct 2007 18:47:26 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-215307 I agree with san, and the relevance of this interview with robert scoble is still current in october 2007. Many corporations are still afraid of blogging and the transparency as well as the time it takes to blog and manage. But the acceptance is growing slowly. It will take another few years for corporations to really begin to make the major shift. I agree with san, and the relevance of this interview with robert scoble is still current in october 2007. Many corporations are still afraid of blogging and the transparency as well as the time it takes to blog and manage. But the acceptance is growing slowly. It will take another few years for corporations to really begin to make the major shift.

]]> By: san http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-214018 san Thu, 11 Oct 2007 03:37:07 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-214018 u know i just stumbled upon this but i totally agree with keith - till today, october 2007, many orgs are REFUSING to anknowledge the power of blogging as a tool to communicate with their customers. u're right on the letter bit - they have to be able to und the yin n yang of blogging and there's no yin when it comes to the choice of to blog or not to blog. u have to. i seriously think all PR companies should and MUST have a social media team to engage with clients on the importance of blogging - among many other items. u know i just stumbled upon this but i totally agree with keith - till today, october 2007, many orgs are REFUSING to anknowledge the power of blogging as a tool to communicate with their customers. u’re right on the letter bit - they have to be able to und the yin n yang of blogging and there’s no yin when it comes to the choice of to blog or not to blog. u have to. i seriously think all PR companies should and MUST have a social media team to engage with clients on the importance of blogging - among many other items.

]]> By: Ketcheson.net :: links for 2006-12-04 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-32556 Ketcheson.net :: links for 2006-12-04 Mon, 04 Dec 2006 08:21:10 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-32556 [...] The Power of Blogging for Corporate Marketing | PodTech.net: Technology, Business, Media, and News Podcasts (tags: corporate_blogging) [...] […] The Power of Blogging for Corporate Marketing | PodTech.net: Technology, Business, Media, and News Podcasts (tags: corporate_blogging) […]

]]> By: keith http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-10481 keith Wed, 30 Aug 2006 18:07:24 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-10481 Corporations are moving SLOWWWWWWWW to embrace blogging and podcasting and many that are reacting are looking, well, reactive....The key is to realize that you are not entering the next wave of Media to replace traditional PR or media. Youre also not just writing a Blog to drive Leads. This is about creating Media around a Brand with the intent of providing a communication platform to share insights, thoughts and ideas with an audience of like interests. Companies need to tell their story as transparently as possible and share its message with customers, prospects, partners, media, analysts and other influencers. But this is a result not a tactic. The media has to reflect the brand, not the other way around. Keep this 'naked conversation' alive! Corporations are moving SLOWWWWWWWW to embrace blogging and podcasting and many that are reacting are looking, well, reactive….The key is to realize that you are not entering the next wave of Media to replace traditional PR or media. Youre also not just writing a Blog to drive Leads. This is about creating Media around a Brand with the intent of providing a communication platform to share insights, thoughts and ideas with an audience of like interests.

Companies need to tell their story as transparently as possible and share its message with customers, prospects, partners, media, analysts and other influencers. But this is a result not a tactic. The media has to reflect the brand, not the other way around.

Keep this ‘naked conversation’ alive!

]]> By: jennifer jones http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-9564 jennifer jones Sat, 26 Aug 2006 20:55:31 +0000 http://www.podtech.net/home/1002/the-power-of-blogging-for-corporate-marketing#comment-9564 PodTech knows what an incredible resource and knowledgeable person Robert Scoble is. What I wanted to do was to give listeners a chance to hear from another person who just released a book on corporate blogging. Robert will be podcast on Marketing Voices on September 4th. PodTech knows what an incredible resource and knowledgeable person Robert Scoble is. What I wanted to do was to give listeners a chance to hear from another person who just released a book on corporate blogging. Robert will be podcast on Marketing Voices on September 4th.

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