Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful

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Building Corporate Brands Through Podcasts: "MASTER OF IT" series is successful

11:25 | editor | Aug 27th, 2006 11:38pm |

Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness talks about the benefits of podcasts, what works and what doesn’t. Ness also talks about how to use podcasts when budgets are lean.

Tags: Podcasts, Greg Ness, Juniper

This entry was posted on Sunday, August 27th, 2006 at 11:38 pm and is filed under PodTech, Social Media, Marketing Voices, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful”

Web 2.0 Podcast Ideas Podcast Plans and Podcast Strategies Podcast Vendors - Marketing Podcasts « John Furrier:
August 29th, 2006 at 7:12 am

[…] One podcast is Jennifer Jones’ marketing podcast called Marketing Voices. Jennifer has been diving into social media, blogs, and podcasting as it relates to corporate marketers. In a podcast on PodTech Greg Ness one of PodTech’s first customers implemented a very successful podcast series called Master of IT. Jennifer Jones interviewed Greg on what makes a great podcast series on her Marketing Voices show. In Greg’s own words he outlines the keys to success with Podcasting programs: […]