Monetizing the Third Screen

05:00 | Matt Kelly | Sep 11th, 2006 9:42pm |

LOS ANGELES, September 11, 2006 (PodTech News) — Mobile entertainment industry executives met Monday in Los Angeles at iHollywood Forum’s Mobile Entertainment Summit. On the agenda: discussions over the prospects of reaching 200 million United States mobile subscribers with content, marketing and various applications. While everyone agrees that the potential for growth is enormous, exactly how it all will unfold — and how it will effect Hollywood studios, TV networks, record lables, gaming companies and others — is still far from clear. Telephia, a San Francisco-area research company, has been measuring the communications and new media markets with the goal of profiling the digital consumer most likely to take an interest in the developing media. PodTech’s Matt Kelly spoke with Telephia’s Tamara Gaffney about the company’s recently-released Mobile TV Diary Report.

Tags: iHollywood Forum, Mobile Entertainment Summit, Telephia, Tamara Gaffney

This entry was posted on Monday, September 11th, 2006 at 9:42 pm and is filed under PodTech, Events, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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