LOS ANGELES, September 19, 2006 (PodTech News) — Microsoft officially entered the video sharing space with the beta launch of Soapbox on MSN Video. Codenamed Warhol, Soapbox will be featured on the MSN Video site and be integrated in new Windows Live Spaces and Live Messenger software. With the announcement, the new video-sharing service goes head-to-head with the hip and popular YouTube website, which attracted 34 million monthly unique visitors and 1.2 billion page views in August. The question: how will MSN get its millions of users to use this video-sharing site? PodTech’s Matt Kelly spoke with Rob Bennett, general manager of entertainment and video services for MSN for comment, as well as Jupiter research analyst Joe Wilcox, who’s been covering Microsoft for several years.
Reporter’s Notes: In preparing this story for podcast, I was invited to beta-test the new site. As of press time, I haven’t tried it yet, but Rafe Needleman, over at CNET, did.
— Matt Kelly
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