Seagate’s Social Media Strategy: Doing It Right

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Seagate's Social Media Strategy: Doing It Right

12:32 | Jennifer Jones | Oct 15th, 2006 10:21pm |

Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use the media and how management measures its success.

Tags: Seagate, James Druckrey, Jennifer Jones

This entry was posted on Sunday, October 15th, 2006 at 10:21 pm and is filed under PodTech, Social Media, Seagate, Marketing Voices, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Seagate’s Social Media Strategy: Doing It Right”

Web Strategy by Jeremiah » Answering questions about Podtech, Also the view from an Outsider going In.:
November 21st, 2006 at 3:00 am

[…] “Social Media eh?” I give the example of how Seagate has shifted it’s advertising and marketing dollars to Podtech. Listen to this podcast to hear more about their strategy, smart folks. Companies big companies like Sun, Dell, Hitachi, Microsoft are using these tools (and creating budgets) to reach out to customers, but of course it comes down to trust. […]