Let's Try it Again, A Blog Solution for Everyday People
07:34 | 
When you think of blogs perhaps you think of BoingBoing or 43 Folders. The conventional wisdom is to get lots of readers and then try make it a money-play: sell advertising. But the real transformation of communication on the web is not a case of professional media trying to reach a large audience, or even amateur media reaching a large audience. If you take your cue from Six Apart’s Mena Trott, the founder and president of the company, it’s about millions of people — each reaching their friends and families with something that one might think of as not a blog. She calls it Vox.
Tags: Six Apart, Mena Trott, Vox
2 Responses to “Let’s Try it Again, A Blog Solution for Everyday People”
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 06 Jul 2008 10:02:12 -0700
October 27th, 2006 at 5:50 pm
Wow — that’s totally strange. This is exactly how I think of blogs now. I’ve always thought that the people that are using blogs as a high impact business tool, or as a medium for journalism are sort of a fringe group. Yes - they are the loudest groups, but probably the smallest.
Blogs, at least to me, have always been a personal diary application, a place to write about what you and your family are doing. Basically a passive newsletter. Rather than emailing people about the boring stuff I do, they can come read about the boring stuff I do on my blog.
It seems strange that we have to create new businesses to support old ideas after the old ideas explode into the mass media spin factory.
November 29th, 2007 at 6:36 pm
interesting I though Blogging was dying when Blogger decided to go around deleting everyones Blogs but it seems to be making a comeback.