“Every brand is a distribution channel,” says Kevin Townsend. It’s been a long time since digital media meant special effects. Townsend was at Industrial Light and Magic when it produced Jurassic Park. Now, his company, Science + Fiction, is helping to translate the impact of digital media on new distribution platforms for advertisers looking to reach further into the online world. It means allowing consumers more choice, and reaching them in many places at once.
Jurassic Park image from www.jurassicpark.com
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