Will an Indian social networking site succeed against Orkut?
In this episode, we have Prerna Gupta, founder and CEO of Yaari.com - a new social networking site that claims to be “created by Indian youth, for Indian youth”. (Yaari means friendship)
At a time when the social networking space is getting increasingly crowded, we ask her why she decided to jump in now, and how she intends to go up against Orkut.
Prerna Gupta graduated from Stanford University and worked in a venture capital firm in Silicon Valley prior to founding Yaari.com. Prerna is of Indian origin but has lived all her life in the US. We ask her if that’s an impediment for her venture. Listen up.
Tags: Prerna Gupta, Yaari.com, social networking, Orkut
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 19 May 2013 14:59:15 -0700
December 1st, 2006 at 12:45 pm
Definitely this shows that there is an Entrepreneurial spirit in many Indians.Yaari.com will appeal to the Indian audience and would give some competition to Orkut.
Just like Guruji.com(which has City search which is different from Google),Yaari.com should think to be somewhat different from Orkut.
Cheers,
Himanshu
March 9th, 2007 at 4:22 am
Hope she achieves her dreams
March 16th, 2007 at 2:19 pm
The words “Competing with Orkut” really freaks me. I doubt if yaari is ever going to be even 1000 miles(or more) near of orkut. Orkut is owned by google, and the max amount of searches, may it be for social networking websites, Orkut gets a free sponsered result for all the relevant results that gives it the max traffic. The traffic that offline matters can give, is way less than what online can give. And as she said 10% Indians in orkut, almost most of who want are looking for social networking are at orkut. It is going to be way difficult. Anyway, Best of luck to Prerna
May 9th, 2007 at 7:22 am
Hi! I’m surfing yaari since february 2007. Since then I have made lots of friends through yaari. so I am a die hard fan of this site. My suggestion to this website is that if they facilitate for live chatting in yaari then the website will become more popular & will easily compete with orkut.
May 9th, 2007 at 11:03 pm
It’s certainly a positive approach needing an accelerated encouragement.
Wishing PRERNA with all the ‘prerna’ for a joyous and colourful SUCCESS.
June 26th, 2007 at 3:49 am
She is a sign of pride for women ,she is inspiring,brilliant and charming.
August 30th, 2007 at 12:44 am
Pride and patriotism is all fine…but the buttomline is what is the USP of yaari.com which should appeal more to Indians than like orkut, myspace.com etc. So what yaari is going to create unique is important as big indian players are also jumping in this field like bigadda.com.
August 30th, 2007 at 5:32 pm
[…] The website is a good attempt but still desires a lot and will have to work a lot to catch up with big players like Orkut, MySpace etc. One thing I noticed with Yaari is they require you to sign-up with yahoo, Gmail or hotmail emails so that they can map your address book but I think it reduces traffic capability in a big way. It claims to be an Indian site but I am unable to find any unique India specific feature that is eye catching. Recently I was reading some comments on podtech.net towards an interview of Prerna Gupta – they were taking about Entrepreneurial spirit in many Indians, pride for women, patriotism but the buttom line is what yaari.com is going to create that should appeal against orkut, myspace. Pride and patriotism wont drive traffic. Time is running out as big Indian players are jumping in this field like bigadda.com. […]
September 2nd, 2007 at 11:45 pm
Yaari has spammed all the contacts in my address book. The spam invites all contacts in my address book to join yaari or else I will be sad.
Since I never asked for the invites to be sent - this was atrocious behaviour by the site. They hide behind a clause in their terms of use where they say they will send this invite.
Try yaari at your own peril.
September 3rd, 2007 at 12:22 am
Yaari is nothing short of a spammer. They trick people into allowing Yaari access to their entire address book and then send out fake mails in people’s names. I’ve been at the receiving end of their mails. So, check out their terms and conditions when you register. And DON’T click Accept.
September 4th, 2007 at 10:00 pm
What is the meaning of “created by Indian youth, for Indian youth” by a person who never lived in India? It is just a marketing hype and one another spam. Comparing with Orkut is another joke.
September 27th, 2007 at 11:34 pm
I’ve been using GoYaar.com - its has a lot more than it sounds like Yaari has.
GY has both a pretty powerful Indinan search engine (better than guruji) and lets you share and scrap whatever you find. Very cool…the founder is a woman too - I think PodTech needs an interview with her - I would be interested to know how their search works.
September 28th, 2007 at 10:02 pm
From the alexa graph and the current number of online users it look like prerna have given up
October 13th, 2007 at 10:28 am
Prena,
I signed up with your service in good faith about couple of months ago.
Today your service without my permission sent out invites to hundreds of my contacts in my Gmail address.
This is totally UNACCEPTABLE and outrageous.
Please stop doing this!
Ankur.
October 15th, 2007 at 1:02 pm
You spammed all my contacts Yaari!!! I now feel like an idiot for trusting this site, and should have known better.
October 18th, 2007 at 5:19 pm
Do not sign up for yaari. This site sent out over 600 emails to my entire contact list. I’m not even Indian! Prerna Gupta needs a quick 101 on business ethics before she tries to become an entrepreneur.
October 25th, 2007 at 8:28 pm
This site needs to be shut down from his spamming practices! Simply awful. My HR director just got an fake invite to be my “yaar”. WTF?!
October 29th, 2007 at 9:11 pm
This site is a straight ripoff of www.hotornot.com. Talk about innovation and entrepreneurialship of this ABCD. Take what works in the US and create a cheap ripoff, and then spam unsuspecting users who fall for this trip. Way to go!
November 2nd, 2007 at 2:57 am
Say NO! to Yaari.com!
http://www.aalaap.com/2007/07/say-no-to-yaaricom.html
November 5th, 2007 at 12:46 am
[…] On what the founder has to say of competition with another ’social-networking’ idea, here. […]
December 5th, 2007 at 9:05 pm
hi yaari is not verify of internet this is a very bad site say NO to yaari
June 18th, 2008 at 10:24 am
Yaari.com is spam, scum, dirt and lint. You will never succeed. You have no values. People never trust another e-mail from yaari like sites. You brought bad name to all of us. Why don’t you eat dirt and die. It will be good for the world. No body will miss you
July 26th, 2008 at 12:53 am
Gupta and Chordia are a pair of spam artists. They mine the email contacts of their unwitting users and send unsolicitated emails to everyone in the list.
Please don’t promote this as a legitimate business.
August 20th, 2008 at 3:36 am
This site should be persecuted for unethical spamming practices, it spammed ALL my contacts without my permission, people I neevr met for many years etc etc. I really hope this never becomes legitimate. Prerna, please at least NOW stop this extremely irritating practice.
September 1st, 2008 at 10:49 am
This site should be removed and prosecuted for unethical practise.I don’t thin the founders have any values. They cannot compare themselves to othe ligitimate social networks like facebook and myspace since they are a pair of con artist. They play downright dirty by spamming your entire email contacts. Get them out!
October 21st, 2008 at 2:34 pm
[…] Yaari has spammed all the contacts in my address book. The spam invites all contacts in my address book to join yaari or else I will be sad. Try Yaari at your own peril. (link) […]