Blendtec's George Wright on Being the #3 Video on YouTube and Getting 5M Hits in 3 Days
09:38 | 
George Wright, marketing director at Blendtec, invited us back stage for the filming of Blendtec’s next Will it Blend? video. Currently YouTube’s #3 most watched video producer, Blendtec has found an amazing ROI for their $50 marketing spend. With over 6 million visitors to their WillitBlend.com web site in just five short days, it’s been like hitting the mother-lode for the typically under-the-radar commercial small appliance manufacturer. More interesting than the awareness is Blendtec’s use of blogs, RSS, and comments from watchers/readers to feed future creative. And with over 10,000 comments from prospects in 10 days since their campaign launch, there’s certainly no shortage of ideas.
Tom Dickson, the chief actor and executive office at Blendtec, establishes trust through his “extreme blending” product demos and down-home personality. As Wright says, “what you see is what you get.” Destined to be an MBA business case classic, Blendtec spins up a brand-building showcase through its use of social media technology that even the hippest Madison Avenue firms are struggling to figure out.
This podcast is brought to you by Rocky Mountain Voices.
Tags: Blendtec, Will it Blend?, Tom Dickson
4 Responses to “Blendtec’s George Wright on Being the #3 Video on YouTube and Getting 5M Hits in 3 Days”
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Mon, 21 May 2012 23:39:28 -0700
November 17th, 2006 at 9:22 pm
[…] Brad Baldwin of Rocky Mountain Voices was hanging out with me today and told me about this story. Actually, you can check it out for yourself on PodTech, or over on the Rocky Mountain Voices blog. (They got interviews with the people involved). […]
November 18th, 2006 at 5:58 pm
[…] Just found an amazing series of videos linked from Scoble’s blog. For $50, a blender manufacturer filmed a series of “extreme blending” videos and put them up on YouTube. Five days later they had over 6 millions hits on willitblend.com and I have to think that they’ve sold more than a few blenders. Given that we’ve burned out several lesser models in our kitchen, I’m certainly interested. Read the entire story to learn more. […]
August 11th, 2007 at 7:15 pm
You can see an interview with George on http://www.jimmyco.com/display.php?codename=willitblend
November 26th, 2007 at 8:45 am
Hi George,
I recently stumbled on your speech [ IDEAS conference 2007] which i find interesting. My name is Sola Kosoko.I am a 27 year old advertising practitioner[copywriting] based in Lagos Nigeria.
I have always had this knack for being creative especially as regards developing new product ideas and improving existing ideas. But making that potential marketable [in a country where entrepreneurs are neither encouraged or empowered] has been a big challenge. In other words, you are either exploited or ignored.
One of my ideas is currently being used [i’m not getting any credit though] so i believe i have seeds that can grow into flowers [ or weeds as the case may be] - but i’ll never know if i do not plant.
So, Sir, is there a place in the ideas factory for me?
I eagerly await your response.
Regards.