http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks Sat, 11 Feb 2012 23:02:57 +0000 http://wordpress.org/?v=2.2.3 http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-138683 Teacher in Development :: Can Big become Small? :: May :: 2007 Sat, 19 May 2007 19:36:04 +0000 http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-138683 [...] To paraphrase Seth Godin again: "Small is the new Big, not so much in size, but small in how you think and act." (You can listen to this interview - focus is on social software and marketing, so be warned - here.) [...] […] To paraphrase Seth Godin again: "Small is the new Big, not so much in size, but small in how you think and act." (You can listen to this interview - focus is on social software and marketing, so be warned - here.) […]

]]> http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-134072 Teacher in Development :: Keepin it Real :: May :: 2007 Wed, 09 May 2007 17:41:07 +0000 http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-134072 [...] Getting bigger is great. But to paraphrase Seth Godin: no matter how big we get, we have to think and act like we’re small.   [...] […] Getting bigger is great. But to paraphrase Seth Godin: no matter how big we get, we have to think and act like we’re small.   […]

]]> http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-35230 n.sputnik » Blog Archive » Seth Godin on Podtech.net Tue, 19 Dec 2006 04:48:55 +0000 http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-35230 [...] I read Small is the New Big by Seth Godin a couple months ago. It is a great read. Here, Seth talks with Jennifer Jones with Podtech, Via Jeremiah’s blog. [...] […] I read Small is the New Big by Seth Godin a couple months ago. It is a great read. Here, Seth talks with Jennifer Jones with Podtech, Via Jeremiah’s blog. […]

]]> http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-35102 Web Strategy by Jeremiah » Seth Godin Speaks Mon, 18 Dec 2006 14:20:46 +0000 http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-35102 [...] Colleague Jennifer Jones excitedly told me last week her podcast interview with Seth Godin went extremely well.  I emailed Seth (we’ve interacted a few times)  and introduced him to Jennifer, who we both would both be perfect for her show on Marketing and Social Media. [...] […] Colleague Jennifer Jones excitedly told me last week her podcast interview with Seth Godin went extremely well.  I emailed Seth (we’ve interacted a few times)  and introduced him to Jennifer, who we both would both be perfect for her show on Marketing and Social Media. […]

]]> http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-35054 Yulia Mon, 18 Dec 2006 06:14:29 +0000 http://www.podtech.net/home/1674/small-is-the-new-big-seth-godin-speaks#comment-35054 I do agree with Seth about the statement of taking small risks, rather than waiting for a top-down approval to change the way we do marketing or engage in PR. Existent customers do not know what they want in the future and asking them for innovative ideas is useless. Marketers have to use their imagination and take small risks while introducing new ways to amaze their customers. This is the same concept that is described in the book The Innovator’s Dilemma” By Clayton M. Christensen in a higher detail. Thank you for the link to Seth’s blog summaries and e-books, which are free! I do agree with Seth about the statement of taking small risks, rather than waiting for a top-down approval to change the way we do marketing or engage in PR. Existent customers do not know what they want in the future and asking them for innovative ideas is useless. Marketers have to use their imagination and take small risks while introducing new ways to amaze their customers. This is the same concept that is described in the book The Innovator’s Dilemma” By Clayton M. Christensen in a higher detail. Thank you for the link to Seth’s blog summaries and e-books, which are free!

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