PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 1

10:52 | John Ince | Dec 26th, 2006 3:00pm |

Larry Gerbrandt is president and general manager of Nielsen Analytics. In the first of a multi-part podcast, he joines John F. Ince to discuss the move toward an “on-demand” model in the media, and the implications the move will have for advertisers and content producers, especially in the realm of user-generated content, where anyone can be a producer.

Tags: Larry Gerbrandt, Nielsen Analytics, John F. Ince, user-generated content

This entry was posted on Tuesday, December 26th, 2006 at 3:00 pm and is filed under PodVentureZone, PodTech, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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