PodVentureZone: Nielsen Analytics' Larry Gerbrandt, Part 2

10:28 | John Ince | Dec 27th, 2006 10:23am |

Larry Gerbrandt is president and general manager of Nielsen Analytics. In this second installment in a multi-part podcast, he joines John F. Ince to discuss how “advertising clutter” has become an issue for the industry. Also, a closer look at the emergence of new media formats like blogging and podcasting, and the business models that Gerbrandt feels make the most sense in those spaces.

Tags: Larry Gerbrandt, Nielsen Analytics, John F. Ince

This entry was posted on Wednesday, December 27th, 2006 at 10:23 am and is filed under PodVentureZone, PodTech, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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