How to Implement a Corporate Social Media Strategy

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How to Implement a Corporate Social Media Strategy

17:14 | Jennifer Jones | Jan 7th, 2007 8:30pm |

PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.

Tags: PodTech, Jeremiah Owyang, corporate media, Jennifer Jones, blogosphere

This entry was posted on Sunday, January 7th, 2007 at 8:30 pm and is filed under PodTech, Social Media, Marketing Voices, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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4 Responses to “How to Implement a Corporate Social Media Strategy”

Web Strategy by Jeremiah » Podcast with Jennifer Jones of Marketing Voices now on PodTech.net:
January 8th, 2007 at 8:47 am

[…] View the PodTech page on Marketing Voices How to Implement a Corporate Social Media Strategy, or listen using the embedding player below. […]
Jeremiah Owyang:
February 16th, 2007 at 4:06 am

For anyone listening to this podcast, much of the major points can be found at

10 Social Media Strategies for the Fortune 1000 Corporations:

http://www.web-strategist.com/blog/2006/12/18/10-social-media-strategies-for-the-corporations/
Web Strategy by Jeremiah » Welcome Marketing Profs Community! Resources for you:
August 9th, 2007 at 8:47 am

[…] There’s a few other resources that I’ve put together on this blog, it’s a great way to get started with social media, or dig in deeper with your existing strategy. As you know, I help many of our clients with social media strategies at PodTech.net. Recommend Reading for your Social Media Strategy Thinking Bigger 10 Social Media Strategies for 2007 Social Media Strategies Podcast […]
Social Media Strategy «:
August 15th, 2007 at 9:57 am

[…] Social Media Strategies (Podcast Interview) […]