Reliance Entertainment President Rajesh Sawhney

18:46 | Kamla Bhatt | Jan 10th, 2007 3:58pm |

“Content is King and distribution is God,” says Rajesh Sawhney, president of Reliance Entertainment.

The company, part of the Anil Dhirubhai Ambani group of companies, has a large and comprehensive plan to expand its footprint in the media and entertainment space in India. Rajesh is focused on building his firm’s presence in the digital space ranging from sports to movie harnessing various distribution and delivery platforms like IPTV, mobile and digital cinema.

The online and offline digital space in India is poised for huge growth and this includes gaming, digital cinema and radio. Rajesh also talks about Zapak, a gaming portal where the company plans to spend $100 million in the next three years by building a chain of gaming stores across India. The company has aggressive plans for FM Radio and wants to expand its radio footprint even in the non-metro cities.

Reliance Entertainment also registered a strong presence in the Indian film industry through its acquisition of AdLabs, a company that focuses on digital production and distribution of media content.

Prior to joining Reliance Entertainment in 2005, Sawhney was the chief operating officer of Times Internet Ltd. Rajesh is an engineer and MBA, with a fellowship in Leadership & Globalization from the London School of Economics.

Tags: Reliance Entertainment, Anil Dhirubhai Ambani, IPTV, gaming, Zapak, AdLabs

This entry was posted on Wednesday, January 10th, 2007 at 3:58 pm and is filed under PodTech, Enterprise 2.0, India, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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