Intel Multiplies Social Media’s Power at CES

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Intel Multiplies Social Media's Power at CES

02:00 | Michael Johnson | Jan 19th, 2007 4:17pm |

PodTech’s Michael Johnson got his groove on at Intel’s YouTube exhibition where Intel technician, Russ Campbell demonstrated how the same effect created in Intel’s Multiply campaign could be done using consumer hardware and software thanks to Intel’s Core2Duo dual core processors, and the next generation of Core2Extreme and Core2Quad featuring four compute engines on one chip. People danced in front of the green screen and Intel produced videos that where then uploaded onto YouTube right from the Intel booth.

Related Stories: IntelMultiply

Transcript:
Host: Michael Johnson - PodTech
Guest: Intel’s Technician

Intel’s Technician
What I’m doing is I’m taking the video that has been captured here on the greenscreen and I’m basically breaking it up in four pieces and I’m laying those — so that they’re easily overlaying each other and then using the Adobe Premiere Elements. I’m using it with what’s called Chroma Key, telling the computer that, that particular color of green remove it any place you see it from the frame. So, then you could see the multiple instances through each other. So, now that gives you the ability to put whatever background you want. Just like the undated (ph) TV news, but is that requiring tens of thousands of hardware. We’re using a $50 application in our performance PC. So, here we’ve used a Core2Duo PC. So, we got a lot of computing power to be able to render out these files very quickly and keep people moving through. So, it does take hours to render, it takes just a minute.

Tags: Intel, YouTube, Russ Campbell, Multiply, Core2Duo, Core2Extreme, Core2Quad, IntelMultiply

This entry was posted on Friday, January 19th, 2007 at 4:17 pm and is filed under Intel CES, PodTech, CES BlogHaus 2008, CES Las Vegas 2008, Intel Core 2 Duo, Intel, Corporate, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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4 Responses to “Intel Multiplies Social Media’s Power at CES”

Mark Fresh:
January 22nd, 2007 at 1:50 pm

Intel has done many bad ad campaigns since they axed the great bunny men, but this horrible “multiply” campaign just may be the worst. Not only do they fail to get their message across, but the actors they use are downright creepy.
FUNBDA:
January 23rd, 2007 at 1:37 am

Many would argue that Intel’s ad campaigns are far from horrible. They have evolved over the years with peaks and valleys like most global branded campaigns. The current “Multiply” campaign is a new direction for the chip giant. Keep in mind selling branded ingredient components into other people’s products is never easy. There are only a few companies the size of Intel who face such unique challenges. With the world going digital and Intel’s commitement to lead the way with world class products, the concept of “Multiply” is well suited. There are countless words and tags that can follow “Multiply” and target customer segments while calling out the new era of multi-core processing. Sure the MTV style dancers don’t appeal to everyone, but doing more things better through technology is a global reality. Suggesting the Intel ads are horrible is certianly your choice, but the messaging and brand, I believe, are in fact under-stated when you observe the impact Intel has on the world in so many ways. Multiply your awareness… as Intel multiplies its customers globally.
Web Strategy by Jeremiah » Intel + Dance Moves + Social Media = Droppin it like it’s Hot:
January 24th, 2007 at 8:14 am

[…] If you’re reading this in a feedreader the video can be seen here on the PodTech site. You can see over 200 videos created by attendees on YouTube. […]
Diseño de paginas web:
January 24th, 2007 at 11:08 am

Intel is the best