Cheryl Snapp Conner On Social Media in PR
10:41 | 
Social media and public relations activities are converging at different paces and in different ways for companies. Cheryl Snapp Conner, partner & executive PR director at Salt Lake City-based Snapp Norris Group talks about this evolution and the impact of social media on PR strategy. Describing the phenomenon as ’shifting ground’ and a ‘moving target,’ Snapp Conner shares her professional insights, shares success stories from SNG’s clientele, and also comments on best practices–including how not to mix social media and public relations.
Founded in 2002, award-winning SNG PR is one of the industry’s premier public relations firms, and was voted the “Best PR Firm in Utah” by the readership of Connect Magazine.
This podcast is brought to you by Rocky Mountain Voices.
Tags: Cheryl Snapp Conner, Snapp Norris Group, social media, Rocky Mountain Voices
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Thu, 21 Aug 2008 21:05:38 -0700
January 23rd, 2007 at 1:00 pm
[…] Kip Meacham chats with Cheryl Snapp Conner about the evolution of social media and PR. Of course this is a rather hot topic at the moment (I blogged about this on the One By One Media blog) isn’t it? A changing landscape and something that seems to shift daily. Cheryl and Kip chat about how blogs and help and hurt a company’s PR. While this podcast might not tell you anything you don’t know, it is a great reminder that all companies need to be aware of the blogosphere and have to be able to deal with it—well. […]