Do you remember the first time you heard of Google? It’s probably hard for many of us to remember the Internet before the advent of the now-giant search company, but there was a time when Google’s brand wasn’t fully developed. David Cheriton is professor of computer science at Stanford University, and he was an early investor in Google. Here, he speaks with PodVentureZone’s John Ince about Google’s frugal brand-building strategy, as well as other innovative aspects of Google’s approach to building the business.
Tags: Google, search, David Cheriton, Stanford University, PodVentureZone, John Ince
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