PodVentureZone: VoiceIndigo's John Mayerhofer, Part 2

12:18 | John Ince | Jan 28th, 2007 1:39pm |

One of the most significant things about the meteoric rise in popularity of user-driven video-sharing site YouTube is the huge opportunity it presents for producers of low-budget content. A key question for producers remains: How to monetize that content? John Mayerhofer is co-founder and CEO of VoiceIndigo, a mobile marketing startup that leverages the distribution of rich media and micro-published content (including podcasts). In this second installment, he speaks with PodVentureZone’s John Ince about this challenge, and how VoiceIndigo hopes to play a role in helping to monetize the explosion in new media.

Tags: YouTube, monetize, John Mayerhofer, VoiceIndigo, mobile marketing, rich media, PodVentureZone, John Ince, new media

This entry was posted on Sunday, January 28th, 2007 at 1:39 pm and is filed under PodVentureZone, PodTech, Enterprise 2.0, Entrepreneurship with John Furrier, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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