Building a Corporate Culture for Social Media
14:44 | 
The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing Voices host Jennifer Jones about corporations like IBM that embrace the idea of blogging employees (more than 25,000 IBM bloggers attest to this) and are willing to talk directly with their customers and employees. McClure also discusses how she would assess a company’s readiness for social media. Fear used to reign in corporate cultures, but McClure sees fear waning, as trust becomes more prevalent in Fortune 500 environments.
Tags: social media, Jennifer McClure, IBM
5 Responses to “Building a Corporate Culture for Social Media”
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 05 Sep 2010 11:11:54 -0700
January 28th, 2007 at 10:15 pm
[…] On Guy Kawasaki’s blog, I found a link to a podcast interview with PodTech’s Jennifer Jones talking to Jennifer McClure of the Society for New Communications Research. […]
January 28th, 2007 at 11:15 pm
Wow! Fascinating to see a non-profit group dedicated to snuffing out fear and encouraging corporations to become more trustful and open. This is an approach that helps us all reach new heights. It’s how we parent our children, it will help our country behave better and it will help people bring more benefits to companies and the world! Thanks for this Podcast. It captures beliefs, feelings and notions many of us have been expressing for several years now. We’re becoming better listeners and things are looking brighter every day!
January 30th, 2007 at 8:39 pm
We’ve all heard that marketing is a conversation. We also hear in communications classes that the most important part of a conversation is listening.
So it makes sense perfect sense that a culture of listening would have to underlie any success in using social media to market.
That seems so simple, but until I heard Jennifer talk about listening, it hadn’t quite gelled in those terms.
Thanks for the great content.
February 1st, 2007 at 9:55 am
Ken, Jason, good running into you both over here.
Yes, Jen(s) are both great!
There’s a new dawn out there for marketers, those that embrace using these wonderful tools will shine, and the community will embrace.
February 1st, 2007 at 10:14 am
When talking to Jennifer McClure, i was thinking the same–it all seems so obvious. But as in any educational process..the obvious bears repeating time and time again. Thanks for the comments.