Technorati: The Focus Group for the Web

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Technorati: The Focus Group for the Web

20:45 | Jennifer Jones | Feb 4th, 2007 10:11pm |

Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and longer for analysis), it’s more like a 60-second turnaround. Technorati indexes what people post within one minute of its posting. The site tracks 67 million blogs in total, and 1.5 million blog posts a day. It has already changed the landscape of marketing, and it definitely alters what companies that care about “listening” need to do.

Tags: Dave Sifry, Technorati

This entry was posted on Sunday, February 4th, 2007 at 10:11 pm and is filed under PodTech, Social Media, Marketing Voices, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Technorati: The Focus Group for the Web”

67 million blogs and 1.5 million blog posts each day « Tweblog.com - Toby Getsch:
February 5th, 2007 at 2:36 am

[…] 5th, 2007 · No Comments “Technorati indexes what people post within one minute of its posting. The site tracks 67million blogs in total, and 1.5 million blog posts a day.” Wow… They index within 60 seconds! Now, if I could just get them to help me find my car keys! ;-P […]