Pankaj Thakar of Sumo.TV

13:07 | Kamla Bhatt | Feb 7th, 2007 11:16am |

User-generated content is the big trend for this year, and in India, Cellcast is taking a lead on this by introducing the first user-generated technology platform in India, called Sumo.tv.

Users now have a chance to have their video content shown on Indian TV channels through Sumo.tv. We caught up with Pankaj Thakar, CEO of Cellcast, to find out more about their plans for user-generated content in India.

The way it works is that users upload their content, Sumo.tv editors will check for content suitability and quality and then pass it on to the TV channels. How do users get paid? Through a revenue share with Sumo.tv. (Every time a user’s content is downloaded on mobile phones or shown on TV, the content owner gets a share of the revenue.)

When we met Pankaj, he was on his way to London for a board meeting of the parent company Cellcast Group. Pankaj mentioned that Cellcast India will be spinning off from the parent company very soon. So watch out for that.

Tags: User-generated content, Cellcast, Sumo.tv, Pankaj Thakar

This entry was posted on Wednesday, February 7th, 2007 at 11:16 am and is filed under PodTech, Enterprise 2.0, India, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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