LunchMeet: We Survey Embrace Mobile

17:48 | Eddie Codel | Feb 20th, 2007 9:20pm |

Today we meet with John Merrells, CEO of Embrace Mobile, at the Hatfactory in San Francisco. Merrells’ company provides market research surveys to mobile phones. He tells us a bit about how a simple idea on the face is actually quite complex in implementation. With hundreds of cellular service providers and thousands of mobile devices around the world, mobile surveying poses some interesting challenges.

Tags: John Merrells, Embrace Mobile, market research, surveys

This entry was posted on Tuesday, February 20th, 2007 at 9:20 pm and is filed under PodTech, Enterprise 2.0, LunchMeet, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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