Pankaj Jain on Long Tail Retailing via Mobile Phones

13:39 | Kamla Bhatt | Mar 19th, 2007 3:35pm |

Entrepreneur Pankaj Jain is bootstrapping his mobile start-up, Taxila Lab, and is on the verge of releasing his product soon. Though Taxila Lab is still in stealth mode, Pankaj agreed to talk to us about his company and its new product in broad terms - it has something to do with mobile retail and the long tail theory.

Pankaj pointed out that, for example, iTunes makes millions of titles available, while mobile music stores like Vodafone Live are restricted to only the hits (fewer than a thousand at any given point). It is the mobile phone’s UI limitation that is limiting the high levels of user adoption and full monetization of content that a digital channel ought to have, says Pankaj. And that’s where Taxila comes in.

Pankaj says that his company’s technology helps build digital stores that enables “long tail retailing” on mobile phones.

Prior to founding Taxila, Pankaj worked at Oracle, Siebel and July Systems.

Tags: Pankaj Jain, Taxila Lab, Vodafone Live

This entry was posted on Monday, March 19th, 2007 at 3:35 pm and is filed under PodTech, Enterprise 2.0, India, Entrepreneurship with John Furrier, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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