Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews

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Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews

11:56 | John Ince | Apr 3rd, 2007 12:02pm |

Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, have created a Website that enables consumers who feel passionate about a product to put themselves on camera in self-generated video testimonials. They explain why consumer-generated advertising campaigns are hot in the advertising world now, and explore the advantages and limitation of this media form. This is the first of a five part series.

Tags: Daphne Kwon, Bill Hildebolt, ExpoTV

This entry was posted on Tuesday, April 3rd, 2007 at 12:02 pm and is filed under PodVentureZone, PodTech, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews”

EXPOTV Blog » Expo Founders Podcast Series:
April 22nd, 2007 at 6:47 pm

[…] Daphne and I were recently interviewed by John Ince for Pod Venture Zone and Podtech. Here are five separate podcasts for those interested: User generated video product reviews Social commerce Business models in new media Mixing marriage and business Staffing a start-up […]