Daphne Kwon and Bill Hildebolt on Business Models in New Media Ventures
09:47 | 
Business models for new media companies are evolving rapidly. In this third part in a series, find out why Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, believe that creating a process of engagement with video content can be a gold mine for advertisers. They discuss how word-of-mouth video testimonials from other consumers create trust, emotional connections and improve recall about products.
Tags: Daphne Kwon, Bill Hildebolt, ExpoTV
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Wed, 23 May 2012 08:03:42 -0700
July 6th, 2007 at 9:05 am
Bill and Daphne’s comments are right on. We too are providing video reviews, in our case, of marine products, “sailor-to-sailor,” through our VirtualSailBoatShow subweb, which targets our niche audience of global sailors. In the future, we plan on linking our video reviews with ads and ecommerce.