Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media

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Intel's Ken Kaplan Tells How Storytelling Impacts Social Media

11:10 | Jennifer Jones | Apr 8th, 2007 6:05pm |

Ken Kaplan, broadcast and new media manager for Intel’s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.

Tags: Ken Kaplan, Intel, social media

This entry was posted on Sunday, April 8th, 2007 at 6:05 pm and is filed under PodTech, Social Media, Marketing Voices, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media”

Would these five topics suffice? « Marketing Nirvana:
April 12th, 2007 at 2:13 am

[…] Check out Intel’s Broadcast and New Media Manager, Ken Kaplan interviewed by my good friend Jennifer Jones of Marketing Voices over at Podtech (via Jeremiah). Too bad, I missed meeting Ken at the Social Media Club event last week (podcast link above). […]