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4 Responses to “Social Networking is Like Air Says Market Guru Charlene Li”

  1. » Frequent social media users more likely to shop online :: The Social Media Experience :::

    […] In an April ‘07 episode of Marketing Voices with Jennifer Jones, Charlene Li stated that in the very near future “social networking will be like air”. […]

  2. Davezilla:

    Well, I’d like to correct Charlene in that it was Campbell-Ewald, the advertising agency for Chevy, that came up with the Tahoe Apprentice campaign, not GM. I know, I helped with the information architecture for the Apprentice site. ;^)

  3. SIG-III Blog » Blog Archive » Why should we talk about (international) social networking?:

    […] There’s been an ongoing discussion about whether social networking is a passing fad or a form of connection that is here to stay – and if it is here to stay, how pervasive or inconsequential it will be, and what it will look like as social networking applications continue to develop and reinvent themselves. The single most significant expression I’ve seen of this outstanding question comes from a discussion on the ACRLog, the blog of the Association of College and Research Libraries. In discussing David Bickford’s assertion in this thread that the 1970s notion of library service done over CB radio was a passing fad, Marc Meola asks if Web 2.0 services such as social networking are a fad or something that is here to stay. Two people responded that certain aspects of Web 2.0 are fads while other aspects will stick around. But a recently minted librarian named Michael C. Habib commented that MySpace and Facebook are 2.0 as it gets and it would be hard to argue that they have only been picked up by tech geeks. Those services also incorporate blogging, commenting, and photo sharing. Wikipedia, E-Bay, and Craigslist are also 2.0 as it gets. These are just a couple of examples, but the idea is that 2.0 is already mainstream and well entrenched in peoples daily use of the internet. Sites like Flickr might point to a newer breed of 2.0 technologies, but 2.0 is here to stay. Agreeing with Habib, I wrote that As the introduction of the Internet to a mass audience in the 1990s showed, it is in a library’s interest to pay attention to disruptive technologies. I would rather be guilty of paying attention to a fad than missing out on the “next big thing” — and 2.0 continues to demonstrate day by day that it is anything but a passing fad. Other voices have echoed this thought when discussing social networking services explicitly. Forrester Research’s Vice President and Principal Analyst Charlene Li famously described social networking as being “like air.” Jenny Levine at the Shifted Librarian wrote in March of this year that Hopefully it is becoming clearer that we [as LIS professionals] need to pay attention to virtual worlds because they are going to be a part of our collective, professional future. It’s up to each of us individually how much of a role it will play in our personal lives, just as we make decisions about books, television, the internet, parties, movies, parties, etc. are, but between Sony’s plans, the BBC’s forthcoming online children’s world, Second Life, There, and other virtual spaces, we’re seeing further illustrations of why librarians need to understand how cultures and interactions work in these spaces for our professional lives. […]

  4. SIG-III Blog » Blog Archive » Why should we talk about (international) social networking?:

    […] Other voices have echoed this thought when discussing social networking services explicitly. Forrester Research’s Vice President and Principal Analyst Charlene Li famously described social networking as being “like air.” Jenny Levine at the Shifted Librarian wrote in March of this year that […]

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