Collaborative Selling

20:28 | Phil Leigh | Apr 25th, 2007 4:29pm |

Popular blogs have learned that one way to maximize their audience is to routinely provide a methodology for readers to contribute. For example, bloggers normally provide a “comments” link at the end of each article. If developing a collaborative relationship optimizes the audience, might the concept be applicable to the broader issue of customer relations? Steve Marx, the author of Close Like The Pros, thinks so.

Tags: Steve Marx, Close Like The Pros

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