Kicking off a Web Analytics Strategy for your Corporate Web Program

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Kicking off a Web Analytics Strategy for your Corporate Web Program

15:27 | Jeremiah Owyang | May 4th, 2007 1:05am |

Avinash Kaushik is a Web analytics guru, an author, a blogger, a speaker and he is now consulting for the Google Analytics team. He and Jeremiah Owyang discuss the basic steps for companies (big and small) to get started with a Web Analytics program, starting with the most basic (and using very few resources), Avinash spells out what’s needed.

Tags: Avinash Kaushik, Google Analytics

This entry was posted on Friday, May 4th, 2007 at 1:05 am and is filed under PodTech, Social Media, Web Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses to “Kicking off a Web Analytics Strategy for your Corporate Web Program”

Marcos Richardson:
May 8th, 2007 at 4:44 am

Regarding Avinash Kaushik free analytics, I wonder if his love of free analytics is at all spurred on by his position as a consultant for the Google Analytics team.

Free is dangerous in sooo many ways!

1.) There is no contract or service level agreement (SLA)
2.) You need to be a good technician to implant the code properly
3.) You will need several good technicians if you want integration and bespoke reporting/analysis
4.) You need to be a good technician to get the most out of the system
5.) Consultancy for optimisation is something you would have to outsource or buy in
6.) You may use HTTPS but this does not prevent Google from keeping your information

Therefore, free might be good for SME’s that are just dabbling in analytics BUT any company taking their internet presence seriously will use a dedicated service from the likes of Omniture, WebtraffIQ, Webside Story etc.

Regards

Marcos Richardson
Director
www.webtraffiq.com
Jeremiah Owyang:
June 19th, 2007 at 7:06 pm

Thanks Marcos, good points
Estureto:
October 22nd, 2007 at 2:53 pm

Then what would be a good corporate tool, not free of course, that he would recommend? I would love to have one that I could track my own stuff not having some free one like google tracking my stuff.
Can anyone recommend one?

Thanks.