Inside Xbox Marketing at Market to the Max Conference

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Inside Xbox Marketing at Market to the Max Conference

1:00:57 | Robert Scoble | May 25th, 2007 2:08pm |

Jeff Bell is Microsoft’s vice president of global marketing, interactive entertainment business. That’s the division that makes and markets the Xbox. He gave a keynote at the Market to the Max conference in Seattle earlier this week, and gave some insights into how Microsoft is marketing the Xbox.

Tags: Jeff Bell, Microsoft, Xbox, Market to the Max

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One Response to “Inside Xbox Marketing at Market to the Max Conference”

How is Xbox Marketed? « Scobleizer:
May 25th, 2007 at 3:55 pm

[…] How is Xbox Marketed? On Monday I recorded a speech by Jeff Bell, Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business. You know, the Xbox folks. He’s a good speaker, gets a little “salesy” but gives lots of good detail in how they are marketing Xbox. […]