6 Responses to “Eric Peterson, Web Analytics Guru on Social Media Measurement”

1. Web Site Design, Internet Marketing, Ecommerce - ryanj - From the Web Developer’s Wiki - Analytics:
   June 8th, 2007 at 1:13 pm

   […] Eric Peterson, Web Analytics Guru on Social Media Measurement Eric Peterson and Jeremiah discuss the future hot topics in the Web analytics industry. They argue engagement, touch upon discussions from top industry experts in the Web measurement industry. What is Web Analytics Web 2.0? … […]

2. Social Media Measurement with Eric Peterson | Personal Insights on Web 2.0, Blogging, and Business:
   June 8th, 2007 at 8:28 pm

   […] I just watched a video with Podtech’s Jeremiah Owyang and Eric Peterson, who is a web analytics expert and founder of Web Analytics Demystified. Eric believes there are two primary social media measurements: […]

3. kenekaplan:
   June 9th, 2007 at 11:39 pm

   This is a great addition to the great resources Jeremiah is keeps collecting and sharing with everyone interested. Thank you! Next time you’re in Portland, Jeremiah, hook up with our Intel pal Byran Rhoads, who tipped us Cali boys to yummy brews and free Wi-Fi during happy hour at Roadhouse.

4. Bill Rozier:
   June 11th, 2007 at 10:05 am

   Eric is really one of the founding visionaries in terms of web metrics but he said nothing new here if you’ve followed he’s views on web analytics…

5. tony:
   June 19th, 2007 at 4:39 pm

   I think people tend to underestimate the qualitative feedback on their website. It’s good to know what’s getting hits, and what’s not, but obsessiving over this quantative stuff can be taken too far… after a while, you start overlooking some of the more subtle things, like the tone of peoples comments, or people excitement when they talk about what your doing. just my 2 cents.

6. Jeremiah Owyang:
   June 19th, 2007 at 7:07 pm

   That’s ok Bill, we’re getting the rest of the world caught up.

   There are more interviews coming so stay tuned.

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