The Use of Social Media in the Political Realm

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The Use of Social Media in the Political Realm

13:04 | Jennifer Jones | Jun 18th, 2007 12:01am |

Politics will lead the way in new marketing techniques, according to Peter Leyden, director of the New Politics Institute. Leyden, who used to be the editor for WIRED Magazine, is now with a think tank for politics funded by prominent venture capitalists. The use of social media will help decide the outcome of the election and will drive how social media will be used by corporations and other entities, Leyden believes. Jennifer Jones and Leyden discuss the techniques that will change the way politicos campaign.

Tags: New Politics Institute, WIRED, social media

This entry was posted on Monday, June 18th, 2007 at 12:01 am and is filed under Featured Episode, PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Responses to “The Use of Social Media in the Political Realm”

Web Strategy by Jeremiah » Obama, Edwards, and Hillary want to be your friends (Click Accept or Decline):
June 19th, 2007 at 5:06 pm

[…] (Above if you can’t see the player from your feedreader or email, please access the file) […]
» Hillary’s No Monroe:
June 21st, 2007 at 7:37 pm

[…] If i’m going to feel this uncomfortable every time I see Hillary, I might have to move to Canada. Or Cuba. Whichever is warmer in 2012. I definitely understand why she wants to take advantage of the Social Media in order to secure the votes of the younger generations. I just don’t think she’s pulling it off at all. […]