Marketing 2.0: Creative Destruction of Advertising
15:38 | 
Join Eric Vidal, advertising and new media leader at WebEx, as he interviews people on the leading edge of marketing and advertising in this era of social media. In this first podcast of a two part series, Eric talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua Communications, Chris was CEO of FusionDM and Publicis Dialog. Together, they examine “Marketing 2.0″, and what it means to create and disseminate content given the options available to an organization today.
Tags: Eric Vidal, WebEx, social media, Chris Peterson, Chautauqua, Chautauqua Communications
One Response to “Marketing 2.0: Creative Destruction of Advertising”
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Tue, 07 Feb 2012 23:57:50 -0800
July 1st, 2008 at 8:59 am
Eric,
A great conversation. Thanks to you and Chris for sharing. I’m working with ad agencies to help them “practice what they preach,” and do for themselves what they recommend their clients do. I’m encouraging ad agencies to use Marketing 2.0 to promote their agencies. It will help them to experience new technology for themselves and demonstrate how it can be used for their clients. I think your conversation is right on and want to share your podcasts with in my agency new business community. Again, thanks for sharing.