Marketing 2.0: Creative Destruction of Advertising - Part 2

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Marketing 2.0: Creative Destruction of Advertising - Part 2

16:11 | Paul Lancour | Jun 27th, 2007 7:00am |

The podcast is the second of two parts in which Eric Vidal, advertising and new media leader at WebEx, talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua Communications, Chris was CEO of FusionDM and Publicis Dialog. They continue their examination of “Marketing 2.0”, in which new ideas around communication are a result of the spread of Internet access, social media and the environment new technologies create.

Tags: Eric Vidal, WebEx, Chris Peterson, Chautauqua, Marketing 2.0, social media

This entry was posted on Wednesday, June 27th, 2007 at 7:00 am and is filed under WebEx, Marketing 2.0: Conversations About Web Collaboration, PodTech, Corporate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Marketing 2.0: Creative Destruction of Advertising - Part 2”

Jon Hellesoe:
August 31st, 2007 at 12:05 am

From an outside perspective, as a small business owner, very insightful conversation.

In a short time, I’ve learned - since 2.0 has emerged - that simply stating “We are the best in town” doesn’t cut it.

Our content and delivery - pun intended as a flower shop - makes the difference.

Content + delivery = revenue. A new formula for success in the 2.0 era.

Thanks for the insight.

Jon Hellesoe
Rosies & Posies Downtown