Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are having are driving connections marketers never before believed could happen. Friedman tells Jennifer Jones all about LIVEWORLD’s best practices using social media.
Tags: social media, Peter Friedman, LIVEWORLD, Marketing Voices
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 07 Sep 2008 16:53:42 -0700
July 4th, 2007 at 1:21 am
[…] Peter Friedman, CEO of LiveWorld, the company charged with development and moderation the MINI USA Owners Lounge features in a video interview on PodTech. […]