What It Takes To Make It In PR and Marketing Today

12:34 | Jennifer Jones | Jul 22nd, 2007 7:30pm |

David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today.

Scott also tells Marketing Voices that you have to know your target audience and write for that audience. His third most relevant prediction is that social media is making marketing and PR work together more closely because the boundaries between the two are now fading fast.

The book is a great read. For his own campaign in launching the book, Scott pioneered a strategy that no one has used before. He named more than 150 marketing and PR bloggers in the acknowledgements of his book and included their blog URLs. Needless to say, many of the bloggers wrote about his book and, voila, he received free promotion.

Scott outlines in his book how to engage an online community. Lots of good tips.

Tags: David Meerman Scott, Marketing Voices, social media

This entry was posted on Sunday, July 22nd, 2007 at 7:30 pm and is filed under PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Post to your WordPress.com blog »