From Hell to Swell, Dell’s Lionel Menchaca on Social Media Strategy

Upcoming Events

Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/3689/from-hell-to-swell-dells-lionel-menchaca-on-social-media-strategy

From Hell to Swell, Dell's Lionel Menchaca on Social Media Strategy

21:07 | Jeremiah Owyang | Jul 26th, 2007 12:01am |

Dell is a case study for doing it wrong — then right — in social media. As the Digital Media Manager at Dell, Lionel Menchaca is responsible for the social media programs at one of the world’s largest and well-known technology companies. Dell is an amazing case study for social media, from a rough start, launching a blog, and the recent release of IdeaStorm (check it out here). We also talked about customer evangelists, and how to embrace and deal with them.

Tags: Dell, social media, Lionel Menchaca, IdeaStorm

This entry was posted on Thursday, July 26th, 2007 at 12:01 am and is filed under PodTech, Social Media, Web Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.