Social Networking Predominant Activity for More Global Internet Users

08:47 | Jennifer Jones | Jul 29th, 2007 7:30pm |

Research analyst Adam Wright says a new study by Paris-based Ipsos Insight Research shows that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world.

Even in lesser-developed markets, video sharing and on-line capability is affecting consumer’s disposable time. No longer are people trying out these sites, says Wright, but they are driving their behavior.

Marketers should pay attention given that they must address the needs of these consumers. Already some effects of the social networking is cannibalizing other online activities in some markets.

Tags: Adam Wright, Ipsos, Insight Research, social networking, MySpace, Facebook, Mixi, Cyworld

This entry was posted on Sunday, July 29th, 2007 at 7:30 pm and is filed under PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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