Becoming a Sales 2.0 Business: Rethinking the Funnel

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Becoming a Sales 2.0 Business: Rethinking the Funnel

17:31 | editor | Aug 9th, 2007 5:01pm |

This is the first of three podcasts focusing on the practical side of Sales 2.0. In this interview, Jeff Weinberger, in charge of marketing for sales solutions at WebEx, talks with Stu Schmidt, VP of Solutions at WebEx. Stu has 25 years of experience in the tech industry, including 10 years developing sales methodologies for companies of all sizes, and he developed the innovative sales process at WebEx.

With so much talk about Sales 2.0, it’s easy to think about it in terms of technology. This series of podcasts discusses why Sales 2.0 is not about the technology, but rather how the technology empowers your sales force to achieve unprecedented results.

The focus of this first podcast is the sales funnel - what challenges sales organizations face managing the funnel, how to handle those challenges, and what a Sales 2.0 funnel looks like.

Tags: Sales 2.0, Jeff Weinberger, WebEx, Stu Schmidt

This entry was posted on Thursday, August 9th, 2007 at 5:01 pm and is filed under WebEx, PodTech, WebEx - Conversations with Business Leaders, Corporate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Becoming a Sales 2.0 Business: Rethinking the Funnel”

Dollars and Cents » Blog Archive » Sales 2.0 Podcast:
August 13th, 2007 at 5:07 pm

[…] Whether you are an entrepreneur with small business aspirations or a sales professional chasing a management promotion, it’s imperative for you to understand how “web 2.0″ technologies are radically transforming the business landscape. In contrast to many of the highly specialized web tools of the past, which required the average user to possess advanced IT skills/knowledge, the user-friends tools gaining mainstream appeal today are empowering both the individual and the organization. The following podcast directly addresses the sales organization and its’ management of what’s described as a “sales 2.0 funnel.” You may not be familiar with the interviewee, Stu Schmidt, but you may have heard of WebEx, an innovative communications company that provides various remote meeting/video conferencing applications to businesses. I think you’ll find this interview quite insightful. After listening to this podcast, share what you identify as some future implications of the funnel on sales forces. […]