What is the Role of the Consumer in Accelerating Change Towards Clean Tech?
02:21 | 
In Europe, consumers have demonstrated their willingness to “Shop their Values,” resulting in an accelerated adoption of Clean Technologies in the marketplace. But consumers in the United States still lag behind. What is the role of the consumer in forcing “Big Oil” and other incumbents in the Clean Tech space to move over to new, non-polluting and energy efficient technologies? Two of the most astute observers of investment in Clean tech, Paul Deninger, vice chairman of Jefferies and Company Inc., and Erik Straser, partner of Mohr Davidow Ventures, discuss what it will take for the incumbents to change their ways.
Tags: Clean Technologies, Paul Deninger, Jefferies and Company, Erik Straser, Mohr Davidow
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