Citizen Marketers: The One Percent Rule

15:00 | Jennifer Jones | Sep 4th, 2007 12:12pm |

Ben McConnell, co-author of the book Citizen Marketers: When People Are The Message, speaks with Jennifer Jones the “opinion leaders” in today’s social media revolution. McConnell has broken down citizen marketers into four main groups: Filters, Fanatics, Faciliators, and Firecrackers. More importantly, he’s got some ideas about what makes each group tick, and how they can be reached most effectively.

Tags: Ben McConnell, Jennifer Jones, social media, citizen marketers

This entry was posted on Tuesday, September 4th, 2007 at 12:12 pm and is filed under PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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