Tech PR with Lauren and Josh of Porter Novelli, Part 1

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Tech PR with Lauren and Josh of Porter Novelli, Part 1

13:04 | Michael Cote | Sep 7th, 2007 11:26am |

Last week, I talked with Lauren Sell and Josh Dilworth of Porter Novelli Austin about doing PR for tech startups. My primary interest was figuring out what the day-to-day life of a tech PR person is, and to figure out and lessons learned. In this first part, we primarily talked about establishing trust and relationships with the press, helping being the eyes and ears for clients by keeping up with relevant news, and also how flexible plans for PR campaigns work with startups whose own plans change frequently.

Tags: Lauren Sell, Josh Dilworth, Porter Novelli, tech startups

This entry was posted on Friday, September 7th, 2007 at 11:26 am and is filed under TechOne, PodTech, Enterprise 2.0, RedMonk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.