Tech PR with Lauren and Josh of Porter Novelli, Part 2
19:47 | 
In this second part of my interview with Lauren Sell and Josh Dilworth of Porter Novelli Austin, I ask them about the changing role of PR in the face of the Twitter, Facebook, blogs, and all those other “2.0″ channels. We talk about the timing of PR campaigns to avoid starting too early or late, and also touch on the role of chance and “magic” in successful PR. Being in Austin, I ask them if local media (whether in Austin or any region) gets involved much in tech PR: it seems they only care about the impact to the local economy, not so much product news, as it were. Finally, we end up talking about AR, or Analyst Relations, and how it differs from PR.
Tags: Lauren Sell, Josh Dilworth, Porter Novelli, Twitter, Facebook, Analyst Relations
2 Responses to “Tech PR with Lauren and Josh of Porter Novelli, Part 2”
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Thu, 24 May 2012 08:11:35 -0700
September 8th, 2007 at 9:37 am
A lot of bloggers don’t respect embargoes? I’ve heard PR people say this a number of times and I’d like to know what that perception is based on. Is that in sectors outside of the tech blogging world? I feel like in the vast majority of cases stories pitched to tech bloggers do have embargoes respected.
September 10th, 2007 at 2:50 pm
Heya there Marshall, to respond to your question, some bloggers respect embargos, and some
don’t. We know which are which and contact the those
individuals accordingly. If we don’t reach out to a given blogger in advance of an announcement, it’s likely because we had an embargo broken by them in the past. And unfortunately, it does happen. But in our mind, innocent until proven guilty:) We obviously want to maximize coverage as much as possible, just not at the expense of others who have agreed to the embargo. And sometimes an embargo is broken is purely by mistake — and that’s okay too, we don’t harbor grudges. Ultimately, we just want to be able to look our friends in the press in the eye and guarantee a level playing field. An interesting corollary to this re: a level playing field is that we almost never grant exclusives anymore — a PR practice that is quickly vanishing. Of course that’s just my own experience in our little corner of Austin — anyone out there disagree?