iPhone Price Peeves Early Adopters
06:52 | 
On Wednesday, September 5, Steve Jobs announced several new iPods and made the stunning announcement that he was lowering the price of the 8GB iPhone from $599 to $399. This may be good news for potential iPhone buyers but it was a punch in the stomach for some early adopters who felt Apple was punishing them for having been loyal early buyers. After a day of online protests, Steve Jobs said he got it, and issued an open letter to iPhone customers saying that anyone who bought an iPhone would get $100 credit to use at an Apple online or brick and mortar store.
Larry Magid talks about the controversy and interviews Apple VP Phil Schiller about the pricing on the day of the original announcement. It was before the firestorm and Jobs’ “apology.”
Tags: Steve Jobs, iPhone, Phil Schiller
One Response to “iPhone Price Peeves Early Adopters”
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Wed, 09 Jul 2008 04:09:13 -0700
September 8th, 2007 at 8:42 pm
the bloggers who rolled over for a tummy-rub when jobs offered the $100 store credit were easily co-opted.
we early buyers are the core of Apple’s consuming public - we are the ones who have ibooks & powerbooks at home; desktops at work; and multiple ipods; we buy the stock and Steve waves a half measure at the ones who took the risks and helped debug the device - really he owes us the full $200 value and then some - read ARS Technica’s reviews - there are significant firmware updates that should have been done (copy and paste, anyone)
Apple has an obligation to its long-term customer base to give equal credit - it’s not just a good idea, it’s the right thing for Apple to do