The Deal: There’s No Deal without Advertising

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The Deal: There's No Deal without Advertising

08:50 | Jason Lopez | Sep 17th, 2007 11:39pm |

Investors such as Jay MacDonald and Bill Detwiler are bullish on web-based advertising. MacDonald says advertisers have always wanted to know exactly who listened to their ads on radio or saw them in magazines. You cannot click on a newspaper ad. But with features like interactivity and social media that add value to online adverts, the Internet promises to increase the effectiveness of messages. Jason Lopez recorded this podcast for PodTech at the Convergence 2.0 conference, presented by The Deal, in New York City.

Tags: Jay MacDonald, Bill Detwiler, social media, Convergence 2.0, The Deal

This entry was posted on Monday, September 17th, 2007 at 11:39 pm and is filed under PodTech, The Deal, Corporate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.