Tom Foremski, editor of Silicon Valley Watcher, led a panel discussion on Day 1 of the Fall Intel Developer Forum in San Francisco. The panel dealt directly with the friction that often arises between the burgeoning social media forces in the enterprise and the IT groups that find themselves in opposition to the kinds of needs created by those newer social networks.
The panel in this podcast includes Peter Kaminski, CTO of Socialtext, Jackie Medecki, attorney for social media and marketing at Intel, Jeff Moriarty, a social media/Web 2.0 design engineer at Intel, John Miner, an IT methodologist at Intel, and Eleanor Wynn, a social technology architect at Intel
It’s IT’s stereotypical response (”No”) to questions about setting up blogs and wikis, that prompts the debate. But as John Miner points out, most large companies inherently already have blogs and wikis — they just don’t realize it. This, he says, is because they tend to grow organically inside of large IT structures. But the fact is that the candor and conversation that make up the substance of blogs and wikis do tend to threaten some of the structures of the enterprise — especially when it comes to legal concerns.
How does Intel handle the challenges? Especially when it comes to the “gray areas?” This video podcast shows how one large corporation is navigating social media in the enterprise.
Check out the IT@Intel Community - Click here.
Tags: Tom Foremski, Silicon Valley Watcher, Intel Developer Forum, social media, IT, social networks, Peter Kaminski, Socialtext, Jackie Medecki, Jeff Moriarty, John Miner, Eleanor Wynn, social technology, blogs and wikis, IT@Intel
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 07 Sep 2008 20:24:25 -0700
September 21st, 2007 at 2:08 am
[…] The panel in this podcast includes Peter Kaminski, CTO of Socialtext, Jackie Medecki, attorney for social media and marketing at… Original Post PodTech.net: Technology and Entertainment Video Network […]
November 16th, 2007 at 7:03 am
[…] We met through Forrester Research’s Jeremiah Owyang, who personally invited Douglas to check out the September Social Media: Friend or Foe of IT panel at the Intel Developer Forum. We exchanged emails — he even politely kept in contact after a very late response I sent after IDF — then during a business trip to Silicon Valley he saved some time for us to meet. If he were a vendor, I’d have respectfully declined, but the chance to explore accomplishments and conflicts about social media? No way would I miss a chance! Here are some highlights from our talk, as Douglas posted on his blog: * Intel is seeking to involve more employees in the conversations with outside world. These employees must be not only observers but active contributors in the conversations, otherwise they don’t fully understand and move with the current. The IDF is a great example of the beginnings of this reach out and I believe it will continue to be. […]