Marketers Rock With RockYou: Widgets on the Web

09:10 | Jennifer Jones | Oct 7th, 2007 7:30pm |

Twenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, talks to Jennifer Jones about how well a Sony sweepstakes promotion worked and discusses the cultural challenges surrounding the use of widgets.

Tags: Facebook applications, ROCKYOU, Roy Choy, Jennifer Jones

This entry was posted on Sunday, October 7th, 2007 at 7:30 pm and is filed under PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Post to your WordPress.com blog »